How to Track Destination Goals in GA4

For years, marketers and entrepreneurs have been using target tracking for their websites via Google Universal Analytics (UA). However, with UA's recent sunset announcement, many users now face the challenge of mimicking their UA setup in GA4 (which is not an easy task).

One of GA4's biggest weaknesses is the removal of traditional target tracking, as it has been replaced by event-based conversion tracking. And for most business types, this kind of tracking isn't quite helpful.

So if you're trying to figure out how to copy your targets from UA to GA4, then you've come to the right place.

• Track Tool
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Finding Local Businesses on Google Just Got Easier

As you can see in the example above, users can now hover over other pins that appear on the map, view a company's name, and even check their reviews.

In addition to more companies and information, you can now also click and drag on the map and zoom in or out.

And when you click on a business or click the "Expand" button in the upper right corner, you will be redirected to the local finder.

Other things to know

Fortunately, the three companies featured in the local package remain unaffected and tactics to improve your presence in local search results remain unchanged.

Businesses should keep an eye on your GBP (Google Business Profile) insights to see if this update helps you get more website visits or calls.

This update comes after Google redesigned the local packing map in December, and although the new design is not available for all searches, it seems that the interactive map is displayed for everyone.

• marketing
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Top 5 Ecommerce Email Marketing Tips for 2022

Over the years, the digital world has evolved and it is essential to adapt to these changes in order to continue to attract new customers. Email marketing has become one of the most effective ways to reach your audience as it allows you to share information that has real value and your audience invests in your services and business, making it essential to accept it.

As trends are constantly changing, we've put together a list of five tips that can help your business in 2022. Let's see how we can make a difference.

Use automation and coupon codes

First of all, you should create a "welcome" email automation for new users with a special offer such as a coupon code to entice potential customers to make a purchase on your website. Automation can also include multiple follow-up emails to remind the user of the coupon code if they haven't used it yet. This helps establish an instant connection between the customer and the company and helps you stand out from the e-commerce competitors.

Personalize your emails

Use the data collected to create emails tailored to your audience by specifying their names, products they previously browsed on your website, and more.

By showing the potential products they are more likely to buy, you have a much greater chance of them interacting with your email content and website. Enginemailer says that customers are more likely to interact with emails addressed to them because it helps build a stronger relationship between customers and businesses.

Send emails for the abandoned cart

In case you didn't know, you'll have the ability to create automation that notifies customers about their abandoned shopping carts, which is one of the most beneficial tactics you can use in ecommerce email marketing. If a user added an item to their shopping cart on your site but didn't purchase it, you can set up an automation that sends a reminder to see if they're still interested in buying. This email reminder is a great way to entice users to press the trigger when purchasing.

Big companies like Amazon and eBay follow this and similar tactics regularly, so it clearly has value.

Strengthen customer loyalty

Don't forget to stay in touch with loyal customers. These are users who have already made a purchase on your website that you can rely on for future sales.

As stated by Mailchimp, a company's recurring customers account for 65% of its total business. It's important to keep in touch with your customers by sending them special offers to show your appreciation. Also, do not forget to send them information about current and upcoming promotions and offers, as they are most likely to buy from you.

Keep emails removable

According to Search Engine Journal, the best and most effective emails are those that are easy to skim. Use headings, bullet points, graphics, and minimal text to keep everything on track and organized. Your readers are less likely to participate in emails that are long, wordy, and poorly structured. In addition, plain text emails are valuable in email marketing because they simplify and optimize messages. WordStream explains how plain text looks better on mobile devices and is easier to navigate through various privacy filters.

• Email marketing
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Comparing Six of the Best CMS Platforms

Have you ever thought about making changes to your company's online presence, but didn't know how? If the answer is yes and you want to see improvements, we may have something for you.

We have compiled six of the best content management systems, CMS for short, to improve your online presence. Through the functionalities of different CMS platforms, you will be able to find the most suitable plans that meet your goals. Read on to learn more about six of the best CMS platforms.

WordPress

WordPress, a popular CMS platform, is beginner-friendly, is generally used for small to large businesses, and has an impressive collection of plugins and themes to choose from. WordPress is best suited for editorial teams, website customization, and blogging needs. In addition, the software can be adapted to your needs and kept up to date continuously, although it can be time consuming to take care of the maintenance of your website.

The best thing is that the WordPress platform itself is available for free, and all you have to pay for is all the themes and plugins you choose. While many plugins are free, according to HubSpot, the average cost of WordPress themes and plugins is between $11 to $40 per month.

If you choose this platform, you are not alone. Various companies use the WordPress platform, with TechCrunch and IKEA being some prominent brands.

Wix

Wix is a creative web development company that provides all the features and solutions you need to create a professional website, making it a popular platform for first-time users as well as experienced teams. Users can first choose their own template design that best suits their business, and then customize the products and information they want to showcase on their website.

There are three different Wix Premium pricing plans to help you build your high-quality website.

• CMS
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3 Ways to Use Pinterest for Marketing

When it comes to social media marketing, Pinterest is often overlooked for various reasons. However, it is actually the fourteenth most used social media network in the world and even ranks on Twitter and Reddit!

And that's why you should not only think about how easy they make it usable for business owners, but also strengthen your Pinterest marketing game.

Here are three ways you can use Pinterest for your digital marketing.

1. Create unique panels

For example, suppose you own a clothing boutique. You can not only boards for things like newcomers, shirts, dresses, shoes, etc. create, but also create your own unique collections like "Summer Holiday" or "Wedding Guest" – things people are looking for on Pinterest specifically for inspiration!

2. Use SEO for titles and descriptions

One of the basic tactics of SEO is to integrate keywords into your page copy, header, and metadata. And it's something that can also be applied to your Pins and Boards on Pinterest.

For example, if you're uploading infographics, videos, or other unique media that people might be specifically looking for, include this keyword in the title and description:

3. External accounts receivable

If you go to your business account's jclaim settings, you can connect your account to your website and social media profiles.

This will give you a reasonable credit for all of your content that users add to Pinterest by displaying your company name and profile picture next to any Pins coming from your website or external accounts.

• SEO
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